Marketing Schemes


A Time To Give

posted 12.08.04 With the holiday spirit all around us, why not take this opportunity to add The Big 40! or Book of Ages 30 to the holiday stocking of someone near and dear? They make excellent gifts, particularly if the recipient happens... continued

Guerilla Book Tour Day 3: New Strategy

posted 12.22.03 After the wild successes of the first two days of the tour, the authors began to wonder whether they had become too big for a "guerilla" operation. Their faces were everywhere (see here, here, and here), fans were lining up... continued

Guerilla Book Tour Day 2: Always Be Closing!

posted 12.19.03 After the bittersweet finish to Day 1 of the Book of Ages 30 Guerilla Book Tour—in which a good time was had by all but no commerce was actually transacted—we resolved to do better for Day 2. Unfortunately, due... continued

Guerilla Book Tour Update: Illness Strikes!

posted 12.19.03 Nobody said it was going to be easy. After Day 1 of the Guerilla Book Tour, Josh, bless his soul, was felled by illness, forcing his withdrawal from yesterday's event. He's convalescing in a ward somewhere in New Jersey. Then,... continued

CNNFN Report: Grinning Idiots Go National

posted 12.18.03 After much anticipation, Book of Ages 30 went national Wednesday on CNNfn's midday gabfest The Flip Side. We caught the rebroadcast last night and captured some screen shots to create this brief photo essay of the happenings as they unfolded.... continued

Guerilla Book Tour Day 1: A Great Kickoff!

posted 12.17.03 After taking some time to mull it over, I think it would be fair the call Day 1 of the Book Tour a qualified success! Although turnout was small and no one actually bought the book, there is no... continued

Announcing the Guerilla Book Tour

posted 12.17.03 Every author yearns for a book tour. So, when the kind folks at Crown told us they thought Book of Ages 30 didn't lend itself to in-store readings, we were kinda let down. But we didn't let it kill our... continued

CNNfn Update: Bushwacked!

posted 12.15.03 George W. Bush hosts a press conference once in a blue moon. Like clockwork, that moon rose just after 11am this morning, just before JVG and I arrived at the CNNfn studios for our widely awaited Book of Ages... continued

Media Update: CNNfn

posted 12.15.03 Lucky subscribers to CNN's financial network CNNfn can tune in today around noontime to catch Book of Ages 30 scribes JVG and LS on The Flip Side, "an interactive, conversational program focusing on your financial needs and interests." Our humble... continued

Josh on the Radio: Minute-By-Minute Radio Log

posted 11.25.03 8:02pm JVG and Lock arrive at Josh's apartment in Brooklyn, NY to provide "moral support" for his half-hour radio appearance on the Michael Dresser radio show. 8:40pm It is discovered that the radio show has its own chat room. JVG... continued

Josh on the Radio

posted 11.25.03 From the top of the world in Fairbanks, Alaska, Josh is going live on the Michael Dresser show in just 12 minutes. You can listen online or join me and Mr. Dresser in the chat room.... continued

That Is Almost Half-Off

posted 11.06.03 BOA 30 is a Recommended Holiday Gift at Barnes & Noble. 40% off. $8.37. Update: Amazon's in on the 40% action. Obscenely discounted BOA [bn.com]Obscenely discounted BOA [amazon.com] Best of the Season [bn.com]... continued

Book of Ages Regional Sales Report

posted 11.03.03 BOA spies in cities across America have been lurking in their local bookstores with an eye towards spotting the telltale "30." To wit: · Providence, RI: "I just saw the book at College Hill Bookstore on Thayer [St.]... it was... continued

Bookstore Recon: Midtown Manhattan

posted 10.20.03 Borders on Park and 57th: 3 copies on sale in Humor. Look for the shiny BOA cover, which, thanks to a clever marketing ploy by one of the authors, is now facing forward. B&N on 3rd and 54th: Not yet.... continued

Thirty, Seven, Fred

posted 10.20.03 Just completed: The very first Book of Ages radio interview, on "The Big Show With Fred & Seven," KCPS-AM, Iowa. Highlights include: • Fred does pushups • Pregnant caller, when being given the Thirty quiz (available on this site next... continued

Clean Slate

posted 10.07.03 When you have a book coming out, you want to help your publisher promote it. One way to do this is to contact "people in the media" that you know personally who might write about the book, or carry it... continued